Legal

Privacy Policy

Effective 2026  ·  That's Not Leadership is a publication of CMKA Consulting

This policy explains what we collect when you use thatsnotleadership.com, why we collect it, and what we do with it. It is written to be read, not to be survived.

Who We Are

That's Not Leadership is a publication of CMKA Consulting. Questions about this policy go through our contact page.

What We Collect

Information you give us

When you complete the leadership assessment or contact us, we collect the information you enter. That is typically your name and email address, along with your answers to the assessment questions and the score they produce.

Information collected automatically

Our hosting and email platform records standard technical information such as IP address, browser type, and the pages you visit, along with whether you opened or clicked an email we sent you. This is used to operate and troubleshoot the site and to understand which content is useful.

How We Use It

  • To generate and deliver your assessment results.
  • To send you the free chapter and related follow-up email you asked for.
  • To respond when you contact us.
  • To send occasional updates about the book. You can stop these at any time.
  • To keep the site working and secure.

We do not sell your personal information. We do not rent or trade mailing lists.

Who We Share It With

We share information only with the service providers that make the site function, and only to the extent they need it. That currently means our website and email platform, GoHighLevel, and our email delivery provider. We may also disclose information where required by law or to protect our legal rights.

Email And Opting Out

Every marketing email we send includes an unsubscribe link. Unsubscribing stops marketing email. We may still send you a transactional message, such as replying to something you asked us directly.

Cookies

The site and its embedded forms use cookies to keep the form working across a session and to remember basic preferences. Most browsers let you refuse cookies or alert you when one is set. Refusing them may stop the assessment form from submitting correctly.

How Long We Keep It

We keep your information for as long as you remain on our list, and afterwards only as long as needed for legitimate business or legal purposes. You can ask us to delete it sooner.

Your Choices

You can ask us to show you what we hold about you, correct it, or delete it. Send the request through our contact page and we will respond within a reasonable period. Depending on where you live, you may have additional rights under laws such as the CCPA or GDPR, and we will honor those where they apply.

Children

This site is intended for adults in a professional context. We do not knowingly collect information from anyone under 16. If you believe a child has given us information, contact us and we will delete it.

Security

We take reasonable measures to protect the information we hold. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Changes To This Policy

If this policy changes materially, we will update the effective date at the top of this page. Continuing to use the site after a change means you accept the updated policy.